Outstanding Impact Award Recipient

Dr. Jordan B. Peterson

Dr. Jordan B. Peterson is a professor of psychology at the University of Toronto, a clinical psychologist and the author of the multi-million copy bestseller 12 Rules for Life: An Antidote to Chaos, #1 for nonfiction in 2018 in the US, Canada, the UK, Australia, New Zealand, Sweden, the Netherlands, Brazil, and Norway, and now slated for translation into 50 languages.

Raised and toughened in the frigid wastelands of Northern Alberta, Dr. Peterson has flown a hammer-head roll in a
carbon-fiber stunt plane, piloted a mahogany racing sailboat around Alcatraz Island, explored an Arizona meteorite crater with a group of astronauts, built a Native American Long-House on the upper floor of his Toronto home, and been inducted into a Pacific Kwakwaka’wakw family (see charlesjoseph.ca). He’s been a dishwasher, gas jockey, bartender, short-order cook, beekeeper, oil derrick bit re-tipper, plywood mill laborer, and railway-line worker. He’s taught mythology to physicians, lawyers, and businessmen; worked with Jim Balsillie, former CEO of Blackberry’s Research in Motion, on Resilient People, Resilient Planet, the report of the UN Secretary General’s High Level Panel on Global Sustainability; helped his clinical clients manage the triumphs and catastrophes of life; served as an advisor to senior partners of major Canadian law firms; penned the forward for the 50th anniversary edition of Aleksandr Solzhenitsyn’s The Gulag Archipelago; lectured to more than 250,000 people across North America, Europe, and Australia in one of the most-well attended book tours ever mounted; and, for The Founder Institute, identified thousands of promising entrepreneurs in 60 different countries.

With his students and colleagues, Dr. Peterson has published more than a hundred scientific papers, advancing the modern understanding of creativity, competence, and personality, while his now-classic book, Maps of Meaning: The Architecture of Belief (released in June 2018 as a bestselling author-read audiobook) transformed the psychology of religion. He was nominated for five consecutive years as one of Ontario’s Best University Lecturers, and is one of only three professors rated as “life changing” in the U of T’s underground student handbook of course ratings.

In 2016, shortly before the publication of 12 Rules, several of Dr. Peterson’s online lectures, videos, and interviews went viral, launching him into unprecedented international prominence as a public intellectual and educator. His work, public postings, and discussions are featured at: jordanbpeterson.com.

Dr. Peterson’s classroom lectures on mythology and the psychology of religion, based on Maps of Meaning (2016 version), were turned into a popular 13-part TV series on Canadian public television’s TVO. Malcolm Gladwell discussed psychology with him while researching his books; Norman Doidge, author of The Brain that Changes Itself, wrote the forward to 12 Rules; and bestselling thriller writer Gregg Hurwitz employed several of his “valuable things” as a plot feature in his number 1 international bestseller, Orphan X.

With his colleagues, Dr. Daniel M. Higgins and Dr. Robert O. Pihl, Dr. Peterson has also produced two online programs to help people understand themselves better and to improve their psychological and practical functioning. The newest of these, UnderstandMyself, provides its users with detailed information about their personalities, based on work he published with his students. Tens of thousands of people now know themselves better, as a consequence of completing this 15-minute program. His original self-analysis program, the Self Authoring Suite, (featured in O: The Oprah Magazine, CBC radio, and NPR’s national website), has helped over 200,000 people resolve the problems of their past, rectify their personality faults, enhance their virtues, and radically improve their future.

Dr. Peterson has appeared on many popular podcasts and shows, including the Joe Rogan Experience (#877, #958, #1006), The Rubin Report (12 Rules for Life: An Antidote to Chaos, Free Speech, Psychology, Gender Pronouns), H3H3 (#37), and many more. He is currently working on a new book, tentatively titled 12 More Rules for Life: Beyond Mere Order, slated for publication in early 2020, and starting a company devoted to producing a universal online adaptive education system.